Peace Has Begun Bus  On Tour

The Peace Has Begun Campaign is a pre-promotional series of events leading up to the Project-Peace on Earth worldwide music concert.   The Peace Has Begun campaign is designed to re-position the word "Peace" from a noun into a verb; as a verb, "Peace" is now transformed into actions that create tangible benefits for individuals, families, schools, communities, and cities throughout the United States and Canada.

A hip double-decker Peace Has Begun bus is the literal promotional vehicle that leads up to the Project-Peace on Earth worldwide music concert. Two young and dynamic broadcast journalists travel on the bus interviewing students, people on the street, as well as social and civic leaders to discover positive social changes and the people behind them.   The bus is a moving studio that is featuring celebrities and musical groups who are using their talents for local and world peace.  Through sharing these stories, we are igniting the passion of possibilities that inspire each of us to be our best, reach out, connect, and make our world a better place. The Peace Has Begun  double-decker bus becomes a promotional hub for the worldwide concert during its 32-city tour. While on the road, these stories and concert videos will be uploaded to YouTube, Face Book, GaiaField, and other related Internet websites for distribution to target youth and LOHAS demographics.  At the Peace Has Begun concert and rallies, attendees will be able to enroll and to participate in activities such as:  meditation and yoga classes, they can hear lectures, and purchase a variety of inspirational products that include: the Peace Has Begun USB Peace Band and MP3 players that will contain music, concert footage, and audio-video excerpts from leaders in the fields of Parenting, Domestic Violence Prevention, Self-Esteem, Exercise and Nutrition, Reflection/Meditation and Yoga that are designed to empower the individual and improve the quality of life in local communities by reducing teenage obesity, substance abuse, domestic and gang violence and graffiti.  As the tour gains media publicity, high-profile speakers/facilitators would attend the concerts and rallies, along with local high profile political, civic, academic and spiritual leaders.   

Peace as a Verb: Peace in Action

Soon to be released on USB wristband